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About Us

Whitetail Country Sports World is a locally owned, all season outdoor sporting goods shop.  Whitetail Country has been serving the local Western NY and Northern PA community for over 30 years.   Located at 1102 West State Street in downtown Olean, NY, Whitetail has over 50,000 items in stock. We are proud to now offer a wide selection of those products online.  

In 1996, current owners, Mark and Kim Heister, realized their dream of owning a sporting goods shop.  Mark and his brothers spent countless hours as children, learning to fly fish and hunt with their father.   His family spent a great deal of time camping and fishing at the famous waters of the East, including the Willowemac, Beaverkill and Delaware River.  It is out of this love of fly fishing and hunting, that the dream of owning a sporting goods shop began to take shape.  One of Mark's brothers, Greg Heister, is producer and host of the Emmy award winning fly fishing show "Seasons on the Fly."

Mark and Kim and their children, can be found fly fishing from the local waters to the Catskills and the great rivers of Montana, Idaho and Wyoming.

Today, Whitetail Country has grown to include many popular brands and a diverse selection of outdoor products.  We have added indoor archery lanes and guided fishing trips on local waters.  If the item you are looking for is not shown online, email us at or call 716-373-2144.

*Unfortunately some prices may vary in store, as some manufacturers restrict online pricing.  Stop in to our 1102 W State St., Olean NY location for the best offers available.